Why do abortionists use the language of misdirection?

In providing justification for abortion, a friend of mine recently cited "uneducated women/children" and "ignorance" as possible reasons why abortion may be acceptable. Today, I was reading through an article in the Wall Street Journal by James Taranto. He cites an example of how abortion clinic workers are to respond if a client asks if abortion kills a baby.

The clinic workers are trained to say no, naturally:

Linda Couri, who worked at Planned Parenthood, described how she responded when a teenager considering abortion asked her the following question: "If I have an abortion, am I killing my baby?"

Couri said: " 'Kill' is a strong word, and so is 'baby.' You're terminating the product of conception."

You're terminating the product of conception. The fetus precipitates. Again the Orwellian doublespeak, in this case employed therapeutically. Euphemism is an analgesic for the psychological pain that "strong words" aggravate.

Help me to understand--if one of the concerns is that these young women are ignorant or uneducated, how is telling them that they are "terminating the product of conception" not deliberately evasive and taking advantage of their ignorance? If they are truly ignorant, these words will probably not make sense other than sounding like "the smart doctor said so." How is this double-speak pro-women in any regard?